Chanel. The name itself conjures images of effortless chic, timeless elegance, and unparalleled luxury. And within the vast and coveted world of Chanel cosmetics, their lipsticks hold a particularly special place. Among the many stunning shades offered, numbers 37 and 39 from the ROUGE ALLURE VELVET line have achieved almost legendary status, beloved by makeup artists and enthusiasts alike for their unique qualities and enduring appeal. This article will delve deep into these two iconic shades, exploring their individual characteristics, comparing and contrasting their nuances, and examining their place within the broader Chanel lipstick universe.
Understanding the ROUGE ALLURE VELVET Formula:
Before we dive into the specifics of shades 37 and 39, it's crucial to understand the foundation upon which their allure is built: the ROUGE ALLURE VELVET formula. This isn't just any lipstick; it's a meticulously crafted masterpiece designed to deliver a truly exceptional experience. The core of its success lies in the "luminous matte" finish. This isn't the drying, flat matte of some formulas; instead, ROUGE ALLURE VELVET manages to achieve a velvety soft texture that feels incredibly comfortable on the lips while still delivering the intense colour payoff and staying power associated with matte lipsticks.
Chanel achieves this seemingly impossible feat through the use of "ultra-fine, highly concentrated pigments." These finely milled pigments ensure even application, preventing streaking or patchiness. The concentration of pigment is key to the intense colour payoff – a single swipe delivers a bold, impactful look, while layering allows for even greater depth and richness. This high concentration, combined with the carefully formulated texture, contributes to the long-lasting wear. You won't find yourself constantly reapplying throughout the day. While the longevity will vary depending on individual factors like eating and drinking, ROUGE ALLURE VELVET consistently delivers impressive staying power compared to other lipstick formulations.
Chanel Lipstick 37: A Classic Nude with a Twist
Chanel lipstick 37, often described as a "my lips but better" shade, is a sophisticated nude that transcends fleeting trends. It's not a stark, pale nude that washes out the complexion; instead, it's a warm, subtly rosy nude that enhances the natural lip colour while adding a touch of refined elegance. The warmth in this shade makes it incredibly versatile. It works beautifully on a range of skin tones, from fair to medium, subtly enhancing the natural lip colour without looking overly made-up.
The "twist" in this classic nude lies in the ROUGE ALLURE VELVET formula. While many nude lipsticks can appear flat or lifeless, Chanel lipstick 37 retains a subtle luminosity thanks to the carefully balanced pigments and the formula's inherent sheen. This luminosity prevents the shade from appearing dull or washed-out, ensuring it looks fresh and vibrant throughout the day. Its versatility extends beyond its wearability; it seamlessly transitions from day to night, adding a touch of understated glamour to any occasion. Paired with a smoky eye or a bold winged liner, it creates a striking contrast, while a simple swipe complements a more natural makeup look.
The texture, as with all ROUGE ALLURE VELVET lipsticks, is a key element of its appeal. The velvety smooth application feels luxurious against the lips, offering a comfortable wear that lasts for hours without drying or cracking. This comfort level is a significant factor in the enduring popularity of this shade. It's a lipstick you can wear all day without any discomfort, making it an ideal choice for everyday wear.
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